IIM Sirmaur MBATop 10% academic signalProduct + markets

From data science
to business judgment.

I am an IIM Sirmaur MBA candidate moving from data science and agri-commerce systems into product, marketing, strategy, and how people choose.

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Professional portrait of Mohit Sai Krishna Peddakotla, MBA candidate at IIM Sirmaur

Mohit Sai Krishna

IIM Sirmaur MBA 2025-27 · Top 10% academic signal · AI workflows

Story spine

The thread is simple: make useful choices easier to see.

The work starts with data, AI, and operations, but the real story is human: a customer finding the right product, a team noticing a signal early, a retailer shaping trust, a market quietly changing its mind.

trustsignalstimingtaste

Direction

How I read
decisions.

Before tools, decks, or dashboards, I look for the moment somebody has to choose. What do they notice? What feels unclear? What would make the next step lighter, safer, or more worth taking?

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01 / Begin with the decision

I like starting where the user, customer, team, or retailer has to choose: what they notice, what they trust, where they hesitate, and what finally makes action feel safe.

02 / Stay close to context

Computer Science and Data Science gave me structure. BigHaat gave me live agri-commerce context: product discovery, prices, order signals, logistics updates, dashboards, and workflows built around real use.

03 / Translate into business judgment

The MBA is widening the frame. Product, marketing, strategy, consumer behavior, and AI-enabled workflows are no longer separate interests; they are the business questions around the system.

01

Product

I care about products that become clearer through use: fewer doubts, cleaner next steps, and less work hidden inside the interface.

02

Marketing

I watch the space between attention and choice: proof, memory, comparison, aspiration, category cues, and timing.

03

Strategy

I am learning to separate loud data from useful signals, then ask what a category, competitor, or customer behavior is quietly teaching.

04

AI workflows

I like AI when it removes invisible effort: lookup, extraction, matching, alerts, review, follow-up, and the repeated steps nobody misses.

01 / 07

Background

The MBA is
widening
the lens.

I did not leave the technical side behind. I am learning to place it inside a bigger room: customers, categories, pricing, positioning, operations, academic discipline, and the behavior that decides whether a system actually matters.

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Current chapter

MBA at IIM Sirmaur

Batch 2025-27. Product, marketing, strategy, consumer behavior, and the business questions that decide whether useful systems matter.

Academic signal

Top 10% of Batch

Academic Excellence in the 2025-26 batch year, while moving from technical execution into business judgment and case-led thinking.

Decision lens

Product, Markets, Behavior

Customers, categories, pricing, positioning, trust, adoption, and the small signals that shape a decision.

Technical base

CSE, Data Science, Applied AI

B.Tech CSE at VIT Vellore, then applied work across search, prediction, RAG, crawling, dashboards, alerts, and data pipelines.

BigHaat chapter

Data Science Engineer

Document automation, competitor price intelligence, anomaly detection, image-led discovery, logistics visibility, and applied AI workflows.

First proof

Data Science Intern

Learned that data work changes when inputs are live, teams are moving fast, and the output has to help someone act today.

Family retail lens

CM Silks

A saree retail context that keeps teaching me trust, aspiration, customer education, price perception, and local brand memory.

01 / 07
Credibility markers

MBA candidate at IIM Sirmaur · Batch 2025-27

Academic Excellence · Top 10% of Batch 2025-26

B.Tech CSE, VIT Vellore · CGPA 9.15/10

Data Science Engineer · Mar 2024-Mar 2025

Data Science Intern · Sep 2023-Mar 2024

500+ LeetCode problems solved

JEE Mains 97.9 percentile

TS EAMCET rank 1143 out of 2.42 lakh candidates

Working modes
Product thinkingMarketing curiosityStrategy casesConsumer behaviorBusiness analysisAI-enabled workflowsDecision supportData storytellingPythonNext.jsFastAPIPostgreSQLLLMs / RAGDashboards

Selected work

Work built
around real use.

These projects came from practical agri-commerce and operations contexts: visual product discovery, price intelligence, early order signals, document extraction, logistics visibility, and content workflows. The point was to make decisions easier for the people using the system.

View full project library
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01 / 04

MBA Tools Desk

MBA Tools Desk

Small, practical tools I am building from the messier parts of MBA life: cases, placements, interviews, research, business math, and career stories.

Built from use, not buzzwords.

Each idea starts from a real MBA friction point I have seen or had to work through.

Honest build status.

If a tool is not usable yet, it is shown as a roadmap, not a fake launch.

Private interest signal.

Clicks help prioritize. Public counts stay hidden until the data is real and deduped.

Live tool01 / 08
Live toolCase Competitions

Case War Room

Decode business cases before jumping to solutions: exhibits, issue tree, work split, and recommendation logic.

About this tool

A case-room for the first messy hour, when everyone has opinions, exhibits are half-read, and the slide story is still foggy.

Use it when

Use it before the team starts building slides or splitting work.

Exhibit read
Issue tree
Work split
Open Tool

Working workspace.

Living AI Portfolio System

A portfolio
that keeps
working.

This site is also a product experiment: AI-assisted, reviewed by me, and designed to keep proof, notes, analytics, MBA work, and future writing clear, connected, and easy to revisit.

Read the system case
Abstract system map for the living AI portfolio workflow
Living system map
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01

Human direction first

The question, taste, structure, and final publishing call stay with me.

02

AI as a sharper first draft

AI helps move rough ideas into structure without skipping judgment or review.

03

Archive as evidence

Projects, MBA notes, market observations, and learning trails stay findable.

04

LinkedIn as a signal layer

Longer notes become shorter posts only when the idea survives editing.

05

Visuals with a job

Images, cards, and prompts support the argument instead of filling space.

06

Analytics for sharper storytelling

Visitor behavior helps me see what earns attention and where proof needs clarity.

01 / 06

Recognition

Small wins,
real signals.

An early campus signal: Top 10 in the Iconic Quiz conducted by iimjobs.com and Markezen at IIM Sirmaur. I keep it here as quiet proof, not decoration: sharper rooms are already sharpening the way I listen, compare, and respond.

Iconic Quiz recognition collage by iimjobs.com and Markezen of IIM Sirmaur

A small but useful signal from the MBA chapter: Top 10 in the Iconic Quiz by iimjobs.com and Markezen at IIM Sirmaur.

Top 10

MBA chapter

Learning
business
in real rooms.

IIM Sirmaur is where the technical story is becoming a business story: cases, group rooms, consumer behavior, strategy debates, and the everyday practice of seeing how decisions travel through people, incentives, categories, and timing.

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Students seated in an IIM Sirmaur classroom

Case rooms, name cards, and the slow work of learning how decisions sound when other people test them.

Students collaborating around a table at IIM Sirmaur

A useful collaboration frame: people gathered around a real problem.

IIM Sirmaur campus building in evening light

The campus has a mountain-side seriousness that suits the current chapter.

Rainy view of IIM Sirmaur campus and surrounding hills

A softer campus frame for days when the hills slow the pace down.

01 / 04

Journal

Notes before
they become
claims.

A place for observations that are still becoming arguments: products, market signals, AI workflows, consumer behavior, and MBA thinking. Drafts stay private until the thought is specific enough to earn the reader's time.

View insight library
Data Science Applied to Decisions

The Employee Everyone Trusts May Be the Metric Companies Forgot to Measure

The most trusted employee in a company can be more than a top performer. They can reveal capability concentration, hidden operational debt, and the places where judgment has not yet become a system.

Star performers become strategic risk when the organization depends on their memory, relationships, and judgment instead of converting that capability into repeatable systems.

7 min read

Brand & Marketing Lessons

Positioning Is a Routing System for Demand

In fragmented, AI-assisted buying journeys, positioning has to do more than sound sharp. It has to route the right demand into the business and keep the same promise intact across search, pages, sales, and support.

Positioning now behaves like a routing system: if the category language, proof points, and expectations drift across surfaces, the market filters you before your story gets a chance.

6 min read

Product Strategy

Eligibility Beats Ranking: Fix Your Catalog Before You Fix Search

In e-commerce, discovery failure often isn’t an algorithm problem — it’s a catalog problem. If product identity, attributes, and taxonomy are inconsistent, you don’t just rank lower. You become ineligible across filters, feeds, and AI-driven discovery surfaces. Treat catalog integrity like a growth product with owners, contracts, and measurable coverage.

Discovery is an eligibility game: inconsistent product data doesn’t just reduce ranking — it removes you from the candidate set across search, filters, feeds, and emerging AI shopping surfaces.

6 min read

Reading shelf

What I keep
coming back to.

Not a perfect canon. Just books I return to when I want to think about brands, leadership, ambition, choices, and the softer side of building a life around work without letting work become the whole life.

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Business
Shoe Dog book cover

Phil Knight

Brand-building as endurance: personal, uncertain, and held together by belief before the market agrees.

Business
Zero to One book cover

Peter Thiel

A useful reset when I want to ask what is genuinely different, not just better phrased.

Leadership
CEO Excellence book cover

Carolyn Dewar, Scott Keller, Vikram Malhotra

The operating side of leadership: rhythm, trade-offs, people, and decisions that cannot be outsourced.

Leadership
Harvard Business Review Leader's Handbook book cover

Harvard Business Review

For days when leadership needs structure, not dramatic quotes.

Marketing
The 22 Immutable Laws of Marketing book cover

Al Ries and Jack Trout

Simple and opinionated. Useful when a market feels noisy and positioning needs discipline.

Reflection
The Subtle Art of Not Giving a F*ck book cover

Mark Manson

A blunt reset for choosing what deserves energy and what only looks urgent for a moment.

Reflection
The Alchemist book cover

Paulo Coelho

A reminder that direction can be quiet before it becomes obvious.

Fiction
Tomorrow, and Tomorrow, and Tomorrow book cover

Gabrielle Zevin

A creative friendship story that makes building things feel emotional, strange, and human.

Reflection
The Midnight Library book cover

Matt Haig

A fiction pick about possibility, regret, and the weight of small choices.

Fiction
Half Girlfriend book cover

Chetan Bhagat

A lighter reset between heavier books. Sometimes an easy pace is exactly the point.

01 / 10

Cover thumbnails via Open Library; used here as small identifying visuals.

Personal layer

The softer parts are not extras. They explain the attention behind the work.

Campus frames, books, badminton, chess, running, photos, sketches, cooking, and retail observation sit here because they keep the portfolio from becoming only output.

playnotesmovementlife

Off the screen

The life
around the
work.

I do not want this portfolio to pretend life is only output. Badminton, chess, running, photos, sketches, cooking, tools, travel, and market watching all reveal the same habit: paying attention before making a move.

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01

Badminton

My cleanest reset. A few rallies usually clear the noise before I can overthink it.

02

Chess

A quiet patience lab. One impatient move can undo a good position.

03

Early morning runs

A quiet start before everyone else's pace enters the day.

04

Photography

A habit of noticing: light, edges, pauses, and small scenes that would otherwise pass by.

05

Sketching

A slower kind of attention. It reminds me not to rush the first version.

06

Cooking

Process, timing, taste, feedback. A tiny product loop with better smells.

07

Technology + AI tools

I try tools to see what they actually change, not what the demo promises.

08

Brands and markets

Packaging, pricing, store layouts, offers, and the quiet pause before someone chooses.

01 / 08
If you are building, hiring, discussing a market, or shaping a product story, I would like the conversation to be useful.Contact