AI + DATA SCIENCE
Image-Led
Product
Discovery
Image-led product discovery flow for an agri-commerce context, helping shoppers move from visual intent to product language.
Changed
Increased orders by 28%.
Took away
Applied AI becomes valuable when it removes effort at a specific moment in the purchase journey.
Tools / frame
Context
Built in BigHaat's agri-commerce setting, where search quality can influence discovery, confidence, and purchase intent.
Problem
Users may recognize what they need visually before they can describe it clearly. That creates a gap between intent and searchable language.
Contribution
Built an image-led discovery workflow using OpenAI, FastAPI, and image processing to connect uploaded visuals with relevant product and content signals.
Tools used
Impact / learning
Increased orders by 28%.
Applied AI becomes valuable when it removes effort at a specific moment in the purchase journey.
Future direction
Expand the case into a deeper product study around search behavior, visual intent, and assisted discovery.